At the top of your marketing funnel, we will work with you to ensure your potential customers get to know you, your brand, and how your services bring them value. In this stage, we will work with you to make sure your website is optimised (SEO), and content is created with your audience’s needs in mind. We will also help you promote your brand and content to attract your ideal customer through growing your online presence.
Generating leads is about making sure your customers feel comfortable to reach out and contact you or provide you with an email in exchange for your valuable content. To generate leads you need to understand your ideal customers’ buyer’s journey and provide them with the right calls to action on your website and other communication channels. Generating leads allows you to start the conversations that turn prospects into your next long term client.
To close the sale, your value proposition should speak clearly to your ideal customers. Ensuring you use your prospects language to describe their problem and solution. Clarity in communicating your message will allow you to close the sale more easily. We will help you to use email marketing and make sure your sales and marketing teams are aligned (smarketing) so that your team closes more sales regularly and reliably.
Your clients and customers are the most valuable asset your business has. Often the most profitable aspect of a full-funnel marketing approach is to increase loyalty and the value of each client you already have. We will work with you to delight your clients and increase their lifetime value by making sure they have the best possible experience. It is also important to offer your clients your other services that will bring them value, depending on their needs.
Our marketing workshops will allow us to build an actionable roadmap to your future business.
30 marketing tactics you can start using today to generate more quality leads for your services.
Point B Marketing’s strategy workshop helped me understand who my ideal clients were and how to best communicate with them.