Category Archives: SEO

SEO – Why You Should Invest in Your Business SEO Today

Nowadays, it is almost standard to have an online presence if you have a business. More and more companies are becoming savvy in the area of digital marketing. This also means that businesses are investing more in online marketing and advertising than in conventional methods.

Back in the early days of the Internet, businesses rely heavily on a strategy known as search engine optimisation or SEO. As time progressed, other strategies have emerged such as pay per click advertising and many businesses have neglected SEO.

Many companies have doubts about SEO. They are unsure how this strategy can benefit them. This is because the effects of SEO is not immediately seen unlike other strategies such as pay-per-click that provides almost instantaneous results. Real experts see SEO as a long-term strategy. This means that it has to be applied continuously and constantly.

SEO services also earned a bad name because of the existence of many so-called SEO experts who do not really know what they are doing.   SEO should be part of their digital marketing strategy from the get-go.

ladder to success | Point B Marketing

Is SEO or Adwords the Right Option for Me?

If you have a website then naturally you would want to drive traffic to it. Two of the best strategies that you can use is SEO and AdWords. The question in most people’s minds is, is SEO or AdWords the right option for me? The comparison below can answer this question.

Long-term

Search engine optimisation or SEO is used to target traffic to a specific website. It is a combination of different techniques that allow a website to rank high on search engines for specific keywords. One of the reasons why SEO services are expensive is because of the fact that it takes a lot of time, effort and knowledge to rank a website in a search engine such as Google. But if you are looking for a long-term strategy to drive traffic to a website then SEO is the way to go.

For a business launch

If you are launching a website, you need to get followers or subscribers as quickly as possible. This is where AdWords can help. You will surely need AdWords if you are playing in an extremely competitive market. By using AdWords, you can gain more visibility for your website faster. You can also use AdWords for testing keywords that convert well for you as well. After you have determined what keywords work best for you, you can begin to shift your campaign to SEO and focus on the profitable keywords.

Business owners should learn how to split their resources between SEO services and AdWords.

Client Feedback | Point B Marketing

What is SEO

SEO stands for search engine optimisation, the process of optimising a webpage to improve its visibility in search results for targeted keywords and phrases. With 80% of consumers turning to search engines when researching future purchases online, it’s essential to rank well in search engine results for the terms customers search related to your services and products. In this post, we’re going to explain the basic tactics of search engine optimisation.

Keywords

The foundation of every strong SEO campaign is a set of target keywords. Target keywords are the words and phrases used most often as search terms by potential customers seeking information related to the financial services and products your business has to offer. All you need is a starting place to get the best keyword suggestions for your business from free tools like Google AdWords Keyword Planner or more advanced ones from SEO software providers.

Using these suggestions, one main target keyword as well as related keywords can be assigned to each page on your website. From there, the following tactics are used to optimise each page for its target and related keywords.

On-Site SEO

On-site SEO encompasses the tactics used on your website and each page within it to help improve rankings in search engine results. The goal of on-site SEO is to demonstrate to search engines that a website offers the best user experience and most relevant content for people who search specific keywords.

To ensure that a website provides the best user experience, it should be cleanly-coded, fast, mobile-friendly, and easy to navigate. Once the website’s structure and functionality is sound, the next step in on-site SEO is to optimise existing content to focus on specific keywords by using those keywords in page titles, URLs, images, and text.

From there, on-site SEO is all about creating fresh content optimized for additional target keywords that appeals to your current and future customers. The more keyword optimised content you create that is valuable to your customer base, the more you increase your chance for visibility in search engine results.

Off-Site SEO

Off-site SEO refers to efforts on external websites to help improve your rankings in search engine results. The goal of off-site SEO is to improve your website’s reputation in the eyes of search engines. Since the top search engines – Google and Bing – view links to your website as a vote of confidence, link building is the main tactic utilised in off-site SEO.

Links to your website should come from other website owners and content creators who find your content valuable. Hence, most link building will be centered around promoting content via social media and email contact with other website owners and content creators.

In addition to using your content to attract links, links can be built in a variety of ways including, but not limited, to the following.

Submitting quality content to online publications in your industry.
Becoming a trusted source of information for journalists and online content creators to reference to in their articles.
Creating listings and profiles on reputable business directories and social networks.
Researching links attained by competitors to see what opportunities may be available.

The more links you can attain from high-authority websites in your industry, the better your chances are of outranking your competition in search engine results. A link to your website from The Financial Review, for example, would be much more valuable than a link to your website from a unknown, low-traffic blog. Hence, it’s best to focus on ways to build the best links possible as opposed to build the most links.

Quality Over Quantity

The key is to be familiar with SEO tactics recommended by search engines like Google and Bing. Search engine algorithms can identify websites that have utilized spammy tactics for both on-site and off-site optimization. The overuse of keywords, buying or exchanging links, duplicated content, and stolen content are examples of practices that violate most search engine quality guidelines.

Search engines want websites to focus on quality over quantity. When websites build high-quality experiences, content, and links, search engines will notice and reward them with improved rankings in search results. Websites that break the rules to create a higher volume or quantity of low-quality content and links may find their rankings in search results diminished until the issues have been resolved.

Want to know how well your website is optimised for search? Find out with our free SEO audit.

GOOGLE

Why SEO is Important for Your Business

Out of the top ten most visited websites in Australia, search engines like Google.com.au, Google.com, and Yahoo.com respectively hold the first, third, and tenth position in the list. When analysing traffic sources for the top finance and banking websites in Australia, search engines and referral sites drive more visitors than social media, email, and display advertising combined. This makes search engine optimisation (SEO) the most valuable part of any business’s online marketing strategy. In this post, we’re going to give you a brief introduction to SEO and why it is important for your business.

What is SEO

SEO is the process by which websites gain visibility in search engines. Any SEO campaign aims to help a website rank well in search engine results for the keywords that their target audience searches for to find them.

For example, a banking website will want to rank as high as possible on the first page of search engine results for keywords such as online banking, personal loans, bank accounts, and related phrases. To do this, they must utilise tactics that will optimise their website for these keywords. Most SEO tactics boil down to making sure each page of your website focuses on specific keywords and that other websites link to yours as a trusted source.

How SEO Has Changed

SEO tactics have been utilised by marketers, webmasters, and business owners since the late 1990s. Over the years, search engines have amended the guidelines and rules everyone must follow to optimise a website for search properly.

When considering tactics for SEO, it’s important to note that search engines strive to provide the best possible results for their users. Hence, search engines are constantly improving their algorithms to weed out websites that do not provide the best information or experience for searchers.

Why is SEO Important for Your Business

SEO can help your business’s inbound marketing strategy in a number of ways. For starters, 94% of people in Australia use the internet, 55% of which research their purchases of products and services online before making online and offline purchases. As mentioned in the introduction, three out of the top ten most visited websites in Australia are search engines.

Attract More Customers Through Inbound Marketing

Hence, it’s safe to assume that search engines are a vital player in the first stage of a customer’s inbound marketing journey – the attraction stage. This is the stage at which customers first become aware of a business’s product or service. The more keywords your website ranks for in search, and the higher your website ranks in search engines results for those keywords; the more likely potential customers will discover your business when researching the types of products or services your business has to offer.

Get to Know Your Customers

Various SEO tactics can help improve your overall marketing strategy. Keyword research, the process by which you discover the top keywords searched for by your ideal customers, will help you get to know the terms your customers use to find your website, products, and services.

These terms should be incorporated into your website, social media profiles, business directory listings, emails, and any other online presence for your business to ensure that your ideal customers can find your business anywhere on the web. Reinforcing the same terms throughout your entire online marketing will also build your customer’s confidence as they proceed through the inbound marketing journey.

Increase Search Engine and Referral Traffic

Another key SEO tactic used to help increase your website’s visibility in search is link building, the process by which your website acquires links from other websites. When link building, you create links from external websites to yours (such as adding a link to your website to your Facebook Page) or request that website owners and content authors link to a specific page on your website when mentioning your business, products, and services on a web page or in a blog post.

Link building simultaneously helps you increase your rankings in search engine results as well as increase the amount of referral traffic you receive directly from the visitors of websites from which you have acquired links. This is crucial as you will need immediate sources of traffic for your website while you are building your organic (unpaid) traffic from search engines.

Conclusion

SEO should be one of the main focuses in any business’s digital marketing to increase organic traffic to your website. If you’re ready to optimise your website for search, attract more qualified visitors, and grow your customers, get a free SEO audit by our experienced search engine marketing specialists today!