ladder to success | Point B Marketing

Is SEO or Adwords the Right Option for Me?

If you have a website then naturally you would want to drive traffic to it. Two of the best strategies that you can use is SEO and AdWords. The question in most people’s minds is, is SEO or AdWords the right option for me? The comparison below can answer this question.

Long-term

Search engine optimisation or SEO is used to target traffic to a specific website. It is a combination of different techniques that allow a website to rank high on search engines for specific keywords. One of the reasons why SEO services are expensive is because of the fact that it takes a lot of time, effort and knowledge to rank a website in a search engine such as Google. But if you are looking for a long-term strategy to drive traffic to a website then SEO is the way to go.

For a business launch

If you are launching a website, you need to get followers or subscribers as quickly as possible. This is where AdWords can help. You will surely need AdWords if you are playing in an extremely competitive market. By using AdWords, you can gain more visibility for your website faster. You can also use AdWords for testing keywords that convert well for you as well. After you have determined what keywords work best for you, you can begin to shift your campaign to SEO and focus on the profitable keywords.

Business owners should learn how to split their resources between SEO services and AdWords.